Ofroje.com is an Albanian listing platform for a wide range of products, including vehicles, electronics, homes, and more. It offers filters for category, city, product condition, and price, making it easy for users to find specific items or services.
Context
Ofroje.com is an Albanian listing platform that simplifies buying and selling across categories like vehicles, electronics, and real estate. It provides users with robust filtering options, making it easy to search by category, location, and price, creating a seamless experience for finding or listing products in one place.
Details
Role:
Product Designer, Design Project Coordinator
Involvement:
(UX) Research,(UI) Visual, Prototyping, Testing
Overview
Ofroje is a digital marketplace designed to connect buyers and sellers through a seamless platform for listing and discovering products. The platform empowers individuals and businesses to list items with ease while providing a smooth, user-friendly experience for browsing and purchasing.
Challenge
In Albania, there was no centralized platform providing easy access to a wide variety of product listings, from vehicles and electronics to real estate and personal items. Users struggled to find specific items efficiently, as existing platforms lacked effective filtering options and category diversity, leading to a time-consuming browsing experience.
Solution
Ofroje offers a centralized, intuitive platform for users to buy and sell products, complete with robust search features, advanced filtering, and secure transaction methods. Key features include:
- User-Friendly Listings: Easy-to-create product listings with detailed descriptions and images.
- Advanced Search & Filters: Streamlined search functions and filters to help users find products quickly.
- Secure Payment System: A secure and reliable payment gateway, ensuring safe transactions for all users.
- Seller Management Tools: Sellers have access to tools to manage their listings, track inventory, and handle transactions.
- Buyer Protection: Safeguards for buyers, ensuring transparency and trust in every transaction.
Sitemap
The user journey and sitemap were carefully designed to prioritize ease of navigation and streamline the buying and selling process. The journey was mapped to ensure a smooth transition from browsing to purchasing or listing products, reducing friction and enhancing user engagement.
Sitemap Structure: A clear and organized sitemap was created to make each section easily accessible, supporting both new and returning users.
To enhance usability, Ofroje’s user journey and sitemap were meticulously crafted to support both buyers and sellers with minimal steps. This thoughtful structure empowers users to engage quickly, making Ofroje an intuitive and inviting marketplace experience.
Experience Design: Bridging People and Technology
User Interviews
Conducted interviews to gain insights into users’ needs, behaviors, and attitudes toward the listing website. These interviews provided valuable feedback on what users expect from the platform and highlighted areas for improvement.
Empathy Mapping
Created empathy maps to better understand and relate to users by organizing observations around their thoughts, feelings, and actions. This helped bring a clearer picture of the user’s experience, guiding the design process with user-centric insights.
Identifying User Pain Points
Analyzed and identified the challenges and frustrations users encounter while navigating the website. This process highlighted areas of friction and allowed us to prioritize features that directly address user needs.
User Journey Mapping
Developed user journey maps to visualize the user’s experience at each touchpoint, identifying pain points and opportunities for improvement. This helped in optimizing the user flow and enhancing the overall experience.
Design System Development
Built a cohesive design system consisting of essential elements like buttons, forms, and other interface components. This system ensures consistency across the platform, creating a seamless and intuitive user interface.